51ª Festa de la Verema d’Alella
-
Client
Alella Town Hall
-
Categories
- Art direction
- Campaign
- Digital
- Gastronomy
- Graphic identity
- Poster
Graphic campaign for the 51st Alella Harvest Festival, held from 4 to 14 September 2025.
The Alella Harvest Festival is an annual celebration that pays tribute to the town’s winemaking tradition and its historic connection to DO Alella wine. Over several days, the town transforms into a space dedicated to wine culture, featuring tastings, winery visits, music, gastronomy, family workshops and iconic events such as the grape cutting and grape stomping.
It is a festival that brings together heritage, territory and community, highlighting the vineyards, the winemaking process and Alella’s cultural identity. Each edition reinterprets this tradition, turning it into a meeting point for locals, visitors and wine lovers.
For the visual concept of this edition, we were inspired by a simple yet deeply symbolic gesture: sealing and unsealing a bottle — a movement that connects the winemaking process with the moment of celebration.
Starting from this gesture, we made the cork the central element of the campaign and, at the same time, the container for all the information within the visual system. From there, we created a graphic universe that plays with typography, textures and a colour palette that evokes festivity, identity and tradition.
Campaign designed jointly with Emerson Yashin
The order arises from the competition carried out by the l’ADG-FAD
