Microòperes de nova creació

  • Client

    Gran Teatre del Liceu

  • Categories

    • Art direction
    • Awarded
    • Campaign
    • Cultural
    • Digital
    • Institutional
    • Music
    • Poster

Art direction and design for the OH!PERA communication campaign. A project born from the initiative of the Gran Teatre del Liceu and Barcelona City Council, mediated by the Barcelona Design Museum, where the aim is to bring opera closer to a young and diverse audience. It is a project where four design schools and four young authors/librettists can materialize their creations in this emblematic theater.

The concept worked on is the duality between tradition and actuality, represented with a mask of Greek tragedy that is affected by movements that transform it in a way that has to do with each micro-opera.

This transformative concept also wants to show the vision of the ÒH!PERA project: to transform the most archaic idea of opera to bring the musical genre closer to the youngest target.

Project designed by Font&Pont
Motion: Emerson Yashin
3D modeling: Joan Grassot