Òh!pera
Microòperes de nova creació
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Client
Gran Teatre del Liceu
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Categories
- Art direction
- Awarded
- Campaign
- Cultural
- Digital
- Institutional
- Music
- Poster
Art direction and design for the OH!PERA communication campaign. A project born from the initiative of the Gran Teatre del Liceu and Barcelona City Council, mediated by the Barcelona Design Museum, where the aim is to bring opera closer to a young and diverse audience. It is a project where four design schools and four young authors/librettists can materialize their creations in this emblematic theater.
The concept worked on is the duality between tradition and actuality, represented with a mask of Greek tragedy that is affected by movements that transform it in a way that has to do with each micro-opera.
This transformative concept also wants to show the vision of the ÒH!PERA project: to transform the most archaic idea of opera to bring the musical genre closer to the youngest target.
Project designed by Font&Pont
Motion: Emerson Yashin
3D modeling: Joan Grassot