OPEN DOORS
In the creation spaces of Roca Umbert
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Client
Roca Umbert - Fàbrica de les Arts
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Categories
- Campaign
- Cultural
- Digital
- Graphic identity
- Poster
- Typography
On November 29, 2025, Roca Umbert Fàbrica de les Arts in Granollers opened its doors for a special open house event, giving the public the opportunity to explore the center’s creative spaces. Visitors were able to tour visual and performing arts workshops, music rehearsal rooms, and get a close look at the creative projects regularly developed there, experiencing the artistic production environment firsthand.
The event highlighted Roca Umbert’s community and cultural vocation, transforming the former industrial complex into a meeting point for artists and the public. The day made artistic creation accessible to everyone, fostering citizen participation, interest in the arts, and dialogue between creativity and community.
The campaign’s graphic identity used typography to convey movement and experimentation, making the design a reflection of the center’s creativity.
