75è Aniversari de la Declaració Universal dels Drets Humans

  • Client

    Generalitat de Catalunya

  • Categories

    • Campaign
    • Institutional
    • Poster
    • Social dessign

Design of graphic system and creation of slogan for the commemorative campaign of the 75th Anniversary of the Universal Declaration of Human Rights promoted by the Department of Equality and Feminism of the Government of Catalonia.

This commemoration consists of a series of events spread throughout Catalonia.

The slogan Deixem-hi Empremta was created based on the reflection of how we came to have the rights we have today. Currently, we all have rights thanks to those who claimed them in the past, just as we must leave a mark to improve the rights of the future.

In this way, a typographic language was created throughout the graphic  system  that alternated the main campaign typography with fingerprints.