Ande Dem
Top Manta
-
Client
Top Manta
-
Categories
- Art direction
- Awarded
- Campaign
- Digital
- Social dessign
- Space
Art direction and design for the ANDE DEM Manta graphic campaign. The first sneakers produced by TOP MANTA, sustainably and locally.
ANDE DEM means Walking together in Wolof, a language spoken in Senegal and a large part of Africa.
The graphic of the project was created under the campaign slogan It’s not about just doing it, it’s about doing it right and it was quite a statement of intentions. As the main graphic element, we used the typography that is also used by a great sports brand while combining it with lettering that recalls protest banners and a more urban atmosphere. In this way we combined irony, protest and design.
Lettering: Gala Pont
Motion: Emerson Yashin
Photography: Dani Pujalte
3D product modeling: estudi Oval