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    • Art direction
    • Campaign
    • Digital
    • Graphic identity
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Design of graphic campaign and stand for El Saló de l’Ensenyament for ESCI-UPF, School of International Business.

In the design of the visual campaign, stand and all the remaining supports, we revolve around the SHAPING FUTURES campaign slogan.

The graphic system is based on the fusion and superposition of basic geometric shapes with photography, the Reflex Blue  that is the identity color of the university and a typography that denotes enthusiasm and quickly captures attention.

The slogan SHAPING FUTURES claims the role of the institution as a framework in which students can form a prosperous future, that is, the art of forming.

Shapes: the three shapes selected to play in the graphic system represent the three dimensions of the formations proposed by the university itself: The triangle (economy and business) / the circle (environment and sustainability) / the square (social and responsibility).

On the other hand, in the photographic pieces, apart from playing with the shapes that contain photography inside, we also play with the photographic blur that remains on the outside of the shapes giving way to a SHAPING that makes you run away from pessimism and uncertainty of the present.

Campaign created with LITW agency
Stand production: Monotropa Barcelona